.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to running into billions in venture capital annually, have actually increased almost $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown is due to market saturation, heightened regulative tensions, as well as economic uncertainties.ADWEEK talked with five VCs who continue to purchase adtech firms, despite these obstacles, regarding what they are searching for and also what they stay away from. Possibly unsurprisingly, these investors are actually targeting chances in privacy-focused technologies as well as industry-specific locations such as hooked up TV.